This fresh set of eyes will be viewing

This fresh set of eyes will be viewing your booth the same way the attendees do - with no foreknowledge or preconcieved notions of how the exhibit is 'supposed' to look.No matter who you send, make sure that all staff members are trained. Perhaps some of these elements would work well in your exhibit. It might seem effective. If they've been wearing business attire, consider switching to a more casual yet coordinated look. Are they serving your marketing message, or are you simply repeating yourself?2) Step outside your industryGreat ideas come from unexpected sources.Remember, it's never a good idea to simply 'cut and paste' elements from one advertising campaign onto your own. It requires pushing boundaries.Routine is comfortable.Uniforms and logo clothing are particularly appropriate for some industries. 

You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Take a careful look at your staff. Doing the same exact thing the same exact way time after time after time is NOT branding.There is also no growth, no excitement, and no spontaniety. Worse, you're running a very real risk: The risk of boring trade show attendees with your booth. You'll be amazed how differently they carry themselves and interact with attendees.Many times we have looked at our own exhibits so many times that we don't 'see' them anymore.It's also one of the biggest mistakes you can make. Have the booth staff break out the suits and ties. It's nice, safe and predictable. 

 Catchphrases, graphics, and imagery may be copyrighted or proprietary. Old-hands need to refresh their skills and rookies need to acquire them!5) Call in wardrobeSomething as simple as changing clothes can totally alter a booth staff's performance.4) Change up your teamsJust because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Examine what motivates people to buy products that are very different from your own. If you're comfortable, you're not trying hard enough. There are no surprises, no unforeseen contingencies, no upsets. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you'll get anything but a routine performance. In addition to your booth staff, make sure the uniform China Automotive Injection Molding Manufacturers makes an appearance in graphics and literature to reinforce the image association in attendee's minds.1) Realize the difference between branding and routine. I've gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Look at McDonalds - they have one of the strongest brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives. To be successful, you need to embrace what is new and exciting. If you're not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by.Take a close look at your branding efforts. If this is the case with your company, make sure that the uniform shows up at the trade show. Exhibiting is, by its very nature, is a constantly evolving art.

People have a split second attention span. We like knowing what we're going to do, when we're going to do it, and what we'll be wearing while we do it. For example, shippers world wide know UPS by their distinctive brown attire. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show.3) Get a fresh set of eyesHave someone who is in no way related to the trade show industry or your company look at your exhibit. Routines can easily become ruts, especially at a trade show. It's very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It'll definitely be comfortable. When attendees walk right by your booth without giving it a second look, that's the same as having sales dollars flying right out the window.. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding.There are five easy steps to break out of a rut